Launch Milwaukee: 13 teams, 54 hours, 2 winners

By Alison Bauter, Milwaukee Business Journal

Launch MilwaukeeWith two hours to go in Milwaukee’s second annual startup hackathon, a member of teamMagneTag hid behind a chair in a corner conference room, dodging magnetized foam bullets. Crouched over a desk scattered with wires, tools and empty Sun Chips bags, a Seiva Technologies team member carefully affixed a sensor to a cloth sleeve. Across the room, members of the Panorambler group kicked a beach ball back and forth past a whiteboard scrawled with the beginnings of a business plan.

Thirteen teams had 54 hours to present a product, a business plan and a compelling case to judges at Milwaukee’s newly opened Ward 4 co-working and startup accelerator space.

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