Madworks graduates third Accelerator class

madworks_wsjphoto_webBy Judy Newman, Wisconsin State Journal

Their products ranged from baby wraps to shower tools for older people, from yoga music to event promotion.

Eight teams of entrepreneurs — including one trio from as far as Brazil — wrapped up a 10-week program with the Madworks Accelerator Monday, presenting their companies and celebrating afterward with beer, wine and munchies at the (unrelated) Madworks co-working space at University Research Park.

“Focus, focus focus” on what a business can do for its clients, Patrick Cunningham said the program taught him.

Cunningham and his new wife, Corrina Crade, of Chicago, started MogaMind a year ago with voiceover-guided music for stress reduction and motivation. Yoga studios are one of the first markets they’re aiming to attract.

Madworks also “hammered home” a sense of community among entrepreneurs, so strong and welcoming that the couple plan to move to Madison — Crade’s hometown — and grow their business here, Cunningham said.

“It has allowed an amazing way to become more integrated into the Madison entrepreneurial community as well as a great way to make fantastic contacts,” he said.

Madworks has been a relatively low-profile accelerator dealing mainly with very young companies and teaching them lean startup techniques — keeping costs down as they sharpen their plan and find potential customers. Read more …

Photo: Wisconsin State Journal

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