StartingBlock gives Plan Commission virtual reality tour of Spark building

By Erik Lorenzsonn, The Capital Times

plancommission_sbm_captimes_webMoments before the city’s Plan Commission delivered the final municipal vote needed to greenlight a proposed center for entrepreneurship on Monday night, history was made. Or so claimed the leader of of the newly approved StartingBlock project, anyway.

In a four-minute presentation to the commission at City Hall, former alderman and current executive director of StartingBlock Scott Resnick showed off a new visual representation of the Spark, the eight-story American Family Insurance building that will house the entrepreneurial hub.

This rendering, however, was not a run-of-the-mill architectural illustration. Instead, it was a computer-generated three-dimensional model in virtual reality.

 According to Resnick, it marked the first time that anyone had ever used virtual reality before a zoning commission before in the U.S. Read more …

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